HiddenTag® For Broadcast

Integrated Broadcast Content Service

HiddenTag® For Broadcast

You can get benefits, such as broadcasting content copyright protection, new value-added service of commerce/advertising/VOD via broadcast information, up to monitoring of advertising effectiveness.

Broadcasting Information Service

The only watermarking at the HD broadcasting stage in the country > Inserting unique ID to the content using watermarking > Contents captured or quoted on Internet can be recognized on a mobile device to be connected to value added services ,  such as commerce/ advertisement/ VOD , etc.
  • First in the country to provide digital watermark to KBS HD video archive in 2000
  • First in the country to implement SBS Real-time Watermark Transmission in 2013
      (HiddenTag watermark information is inserted to SBS broadcasting content and transmitted)

Indirect Advertisement(PPL) Internet Linkage Service

Possibility of various additional services through implementing watermark during broadcasting transmission.
Watermark detection even from TV screen capture uploaded on web portals/ blogs, thus providing PPL information or commercial linkage.
1.Inserting Watermark / 2.Content ID Code Server / 3.Meta Data of any kind(content information, PPL information, etc.) / 4. Broadcast transmission / 5.Watermark Detection / 6.ID enquiry / 7.PPL Information(product promotion, commerce)

Indirect Advertisement Mobile Service

From now on we provide more convenient PPL linkage information through mobile watermark detection. 1.Inserting Watermark / 2.Content ID Code Server / 3.Meta Data of any kind(content information, PPL information, etc.) / 4. Broadcast transmission / 5.워터마크 검출 앱 실행 / 6.ID enquiry / 7.PPL Information(product promotion, commerce)

Advertisement Monitoring

With the “HiddenTag for Broadcast” technology that enables insertion and detection of watermark for HD broadcasting by frame, the unprecedented perfect AD monitoring service is available. Advertisement > Broadcasting station > Transmission > Viewer > Watermark detection > Advertiser report
  • Real time monitoring service
  • Precise monitoring of the number of advertisements
  • Real time commercial monitoring
  • Providing frame monitoring
  • Attractively low operating costs
  • Automatic operation throughout the year with single installation

Copyright Protection

By tracking down the duplications, made in a various ways, it is possible to find the first attempter of the piracy. Original content > DRM:Proactive security / Watermark:follow-up protection > Inserting watermark information - Watermark detection:Leaked channel and piracy tracking > Videotape recording(illegal scanning) > Watching TV
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