HiddenTag® For C.O.P.

Anti-Counterfeit Watermarking Solution

Smart Hologram Label HiddenTag (HiddenTag® For C.O.P.)

HiddenTag is the most secure authentication verification solution that uses advanced digital watermarking technology.

Current Challenges of Brands

1 out of 3 products exported to China is counterfeited / Sales revenue decreases due to market price drop caused by counterfeit products / Decline in product value and brand credibility due to harms caused by low quality counterfeit product to the end-user

Multi-factor Security System

HiddenTag provides authentication solution through utilizing digital watermarking and data encoding to the unique images. By encoding
different data to seemingly identical images and data decoding is possible only with HiddenTag app. Once the labels are scanned, the server
notifies whether or not the product is original.
1.Verify with the naked eye(hologram, design) / 2.Verify through the app(verify label data) / 3.Verify through the server monitoring(User GPS, Count scanning, Pattern Recognition)

Customized Label Design

HiddenTag C.O.P technology allows brands to have customized labels.
By encoding different data to seemingly identical images, HiddenTag carries unique information, giving DNA like identity to each product carrying
the label. Thus, billions of seemingly identical images, carrying unique information, can be connected using our technology.

Various Mobile Services

HiddenTag app runs on even low-end smart phones.
It is registered in local, global app markets and supported by the 5 biggest Chinese app stores

Why HiddenTag? (Features Comparison)

HiddenTag stands out in the brand protection market with its customized design, strong security, and economic efficiency.
  • Customized design match with clients’ brand image.
  • High level security by the proprietary technology.
  • Economic efficiency of being supported by various Smartphone’s.
It is innovative product authentication solution that allows end-users to check the product authenticity easily with their Smartphone’s.
HiddenTag® For C.O.P. General Hologram QR Bar Code NFC&RFID
Security ★★★ ★★★
Functionality ★★★ ★★★ ★★★
Compatibility ★★★ ★★★
Design ★★★ ★★☆ ☆☆
Economical feasibility ★★★ ★★★ ★★☆

General Hologram

It can be forged easily and it is nearly impossible to distinguish genuine and counterfeit holograms. General Hologram image

QR CODE

QR code is an open source technology.
Due to the fact that anyone can generate QR code, it is easy to make a copy of not only QR Code, but also the authenticity verification page.
When both fake QR code and fake authenticity page is generated, it will cause even bigger
confusion to consumers and would be more difficult to detect counterfeit attempts.
QR Code image

NFC & RFID

Being quite expensive, NFC(RFID)is not economically feasible.
Depending on the country specific frequency, there is a chance that it cannot be scanned. Also it is not supported by iOS.
NFC, RFID image

Strategic Benefits of Implementing HiddenTag C.O.P.

There are a number of reasons why many brands choose HiddenTag C.O.P. over other anti-counterfeit technologies. Transparent Distribution Management / 20% ~ 30% Increase in Sales / Improving Brand Credibility / Getting Closer to the Customers

Transparent Distribution Management

By monitoring the distribution of products, It is possible to identify grey market & diverted products and protect the product value.
  • Identifying the illegal or unintended distribution
  • Increase in production of genuine products by uncovering illegal distribution of counterfeit products.

Cooperation with law enforcement agencies during Forgery

CK&B cooperates with Seoul Customs Office and Korea Tourist Police during the crackdown of forged goods.
With the help of our services, it was possible to identify and catch the fake product maker of more than 15 billion units.

Extension of Communication Channels with Consumers

Consumers, using HiddenTag to check your product’s information, are your customers.
We provide channels to communicate with them.
We give you the opportunity to directly communicate with your customers through HiddenTag app.
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